Cazas Wonen
Two housing associations in ‘het Groene Hart’ have merged into one: Cazas Wonen. Cazas Wonen approached Clarify to help them explain this change and create understanding among residents.
The illustration style is based on the visual language of the Cazas Wonen logo. This way, it fits well with other publications and their style guide. For example, the graphic shapes of the logo are reflected in the design of the characters, and the logo can also be seen in the shape of the streets. The color palette has been expanded with a few fresh shades to make the overall design more cheerful.
Art direction
Paul Goos
Design
Paul Goos
Concept
Paul Goos, Evert van der Veen
Animation
Evert van der Veen
Text
Joris van den Berg