CircuLaw
The Netherlands aims to become fully circular by 2050. CircuLaw and their partners encourage policy makers to make circular choices at work: providing a platform with relevant information, with communities of practice and workshops. CircuLaw approached Clarify to help them explain their purpose with a unique and striking visual style.
The illustration style is a continuation of the visual language of CircuLaw. Using their colors and graphic shape language, the style was enriched with lights, lines and warm colors.
Art direction
Paul Goos
Design
Paul Goos
Concept
Gert Buist, Paul Goos
Animation
Gert Buist, Maaike Ruigrok