![CircuLaw-19](https://paulgoos.com/wp-content/uploads/2024/06/CircuLaw-19.jpg)
CircuLaw
The Netherlands aims to become fully circular by 2050. CircuLaw and their partners encourage policy makers to make circular choices at work: providing a platform with relevant information, with communities of practice and workshops. CircuLaw approached Clarify to help them explain their purpose with a unique and striking visual style.
The illustration style is a continuation of the visual language of CircuLaw. Using their colors and graphic shape language, the style was enriched with lights, lines and warm colors.
![CircuLaw-02](https://paulgoos.com/wp-content/uploads/2024/06/CircuLaw-02.jpg)
![CircuLaw-01](https://paulgoos.com/wp-content/uploads/2024/06/CircuLaw-01.jpg)
![CircuLaw-schets](https://paulgoos.com/wp-content/uploads/2024/06/CircuLaw-schets.jpg)
![CircuLaw-11](https://paulgoos.com/wp-content/uploads/2024/06/CircuLaw-11.jpg)
Art direction
Paul Goos
Design
Paul Goos
Concept
Gert Buist, Paul Goos
Animation
Gert Buist, Maaike Ruigrok