Geldmaat

Cash must remain accessible for citizens who depend on it. That is why an illustration style was developed that is clear, simple, and easy to understand.

I developed a 2D illustration style whose visual language aligns with the Geldmaat brand identity and the previously developed 3D style. Using a simple color palette, black outlines, and easily recognizable shapes. The 2D and 3D styles are combined: 3D is used for the most prominent visuals, while the 2D illustrations play a supporting role.

The 2D style is also widely used on the Geldmaat website, for example in icons and small illustrations.