Nicolaas G. Pierson Foundation
Half of the Netherlands is used by the livestock industry. This means there is insufficient space for homes and nature. In addition, we struggle with nitrogen, greenhouse gases and diseases that transmit from animals to humans. The Nicolaas G. Pierson Foundation, the scientific bureau behind Partij voor de Dieren, approached Clarify to help them convey this message to voters.
The style is inspired by traditional art forms, to create a visual connection between the message (we need more nature) and an organic shape language. In addition to that, the edges of the shapes are rough and the framerate of the animation is low.
Art direction
Paul Goos
Design
Paul Goos, Leon Postma
Concept
Paul Goos, Evert van der Veen
Animation
Evert van der Veen, Thomas de Gilder
Text
Boy Hulsteijn