Select Page

Nicolaas G. Pierson Foundation

Half of the Netherlands is used by the livestock industry. This means there is insufficient space for homes and nature. In addition, we struggle with nitrogen, greenhouse gases and diseases that transmit from animals to humans. The Nicolaas G. Pierson Foundation, the scientific bureau behind Partij voor de Dieren, approached Clarify to help them convey this message to voters.

The style is inspired by traditional art forms, to create a visual connection between the message (we need more nature) and an organic shape language. In addition to that, the edges of the shapes are rough and the framerate of the animation is low.

Art direction
Paul Goos

Paul Goos, Leon Postma

Paul Goos, Evert van der Veen

Evert van der Veen, Thomas de Gilder

Boy Hulsteijn

Project done at Clarify.